about me

Hi, I’m Lex! I'm a Seattle-based senior content and communications strategist who helps people care about things that matter.

I partner with mission-driven organizations to turn complex topics into clear, compelling stories and campaigns. Through integrated strategy and high-impact content across key digital channels, I grow awareness, strengthen trust, and build engaged audiences. 

I’m drawn to work that informs and inspires people to action.

When I'm not working, you can find me:

  • enjoying the outdoors with my dogs

  • working on my family newsletter

  • crafting

  • enjoying live music

  • thrifting at my neighborhood flea market

  • playing volleyball or tennis

  • attempting a new plant-based recipe

  • planning my next trip

skills

After 10 years of turning ideas into impact, here’s what I bring to the table:

✍🏽 Communications Strategy & Storytelling

  • Content Strategy & Ecosystem Planning

  • Brand Voice & Messaging Development

  • Storytelling for Impact

  • Audience Segmentation & Persona
    Development

  • Copywriting & Editorial Standards

  • Web Content Strategy & UX Collaboration

  • Multilingual & Multicultural Content Strategy

  • Research Synthesis & Knowledge Translation

  • Complexity‑to‑Clarity Messaging

  • Program & Impact Story Translation

📣 Campaign Strategy & Execution

  • Integrated Campaign Strategy

  • Campaign Development & Optimization

  • Email Marketing & Lifecycle Strategy

  • SEO & Content Optimization

  • Social Media Strategy & Community Growth

  • Content Distribution & Channel Planning

  • Audience Channel Mapping

  • Channel Testing & Experimentation

  • Conversion & Performance Strategy

  • Campaign Reporting & Insights

🎯 Creative Leadership & Operations

  • Creative Direction & Design Collaboration

  • Editorial & Content Standards Leadership

  • Cross-Functional Team Leadership

  • Project & Workflow Management

  • Thought Leadership Development

  • Agency & Vendor Collaboration

  • Operational Systems & Process Design

  • Resource Planning & Capacity Management

  • Stakeholder Alignment & Communications

awards

Recognition for my work

Industry Awards
MarCom Awards: The MarCom Awards is a prestigious international competition that recognizes excellence in marketing and communication, celebrating creativity and innovation across various disciplines.

Company Awards

what’s in my stack?

Software, programs, and tools I am fluent in