about me
Hi, I’m Lex! I'm a senior content and campaign strategist who helps people care about things that matter.
I partner with mission-driven organizations to turn complex topics into clear, compelling stories and campaigns. Through integrated strategy and high-impact content across key digital channels, I grow awareness, strengthen trust, and build engaged audiences.
I’m drawn to work that informs and inspires people to action.
When I'm not working, you can find me:
enjoying the outdoors with my dogs
working on my newsletter
crafting
enjoying live music
thrifting at my neighborhood flea market
playing volleyball or tennis
attempting a new plant-based recipe
planning my next trip
skills
After 10 years of turning ideas into impact, here’s what I bring to the table:
✍🏽 Content Strategy & Storytelling
Content Strategy & Ecosystem Planning
Brand Voice & Messaging Development
Storytelling for Impact
Audience Segmentation & Persona Development
Copywriting & Editorial Standards
Web Content Strategy & UX Collaboration
Multilingual & Multicultural Content Strategy
📣 Campaign Strategy & Execution
Integrated Campaign Strategy
Campaign Development & Optimization
Email Marketing & Lifecycle Strategy
SEO & Content Optimization
Social Media Strategy & Community Growth
Content Distribution & Channel Planning
Conversion & Performance Strategy
Campaign Reporting & Insights
🎯 Creative Leadership & Operations
Creative Direction & Design Collaboration
Editorial & Content Standards Leadership
Cross-Functional Team Leadership
Project & Workflow Management
Agency & Vendor Collaboration
awards
Industry Awards
MarCom Awards: The MarCom Awards is a prestigious international competition that recognizes excellence in marketing and communication, celebrating creativity and innovation across various disciplines.
Company Awards
Software, programs, and tools I am fluent in
what’s in my stack?
